TruVu Max™

Take control of production costs, improve the look of your news and create a distinctive weather brand for your station across all media with TruVu Max. With real-time rendering technology even a veteran news director can love, TruVu Max has been designed with, by and for on-air weather talent, simplifying some of the most difficult aspects of producing a compelling weathercast.

No other production tool offers more content options for telling disruptive weather stories across more screens and platforms. TruVu Max keeps each presentation looking fresh, new and unique for every medium and audience. And complete access to TruVu Select, the online source for ready to use scenes and graphics, will enhance the capabilities of your weather staff and provide a destination for sharing weather content.

Here’s what to expect from TruVu Max:

• Intuitive user interface to reduce training time and speed daily show production
• Drag & drop effects and pre-built templates to turn first time users into star performers
• Increased weathercast accuracy thanks to instant data updates
• WSI’s exclusive 4km RPM model, HD satellite and HD Earth views to deliver the market’s highest resolution data

Prism

Prism turns your TruVu system into a digital publishing engine – helping produce weather content for automatic distribution to today's alternative platforms including the Web, mobile phones, PDAs, and personal digital players. Now your severe weather presence on the Web, or cell phone, can match your television coverage down to the smallest detail.

Here are few ways Prism functions as a multi-platform publishing powerhouse:

• Upload severe weather watch and warning maps directly to the Web while concurrently creating identical versions formatted for on-air use – all via "event driven" content generation
• Scale, crop and convert on-air views of your DMA for a variety of small screen open formats – enabling neighborhood-level microcasts without producing each local report from scratch
• Integrate station branding across all platforms, ensuring viewers remember the origin of their most valued content
• Create content in-house quickly, efficiently and beautifully – freeing the station from third party vendor fees